Moriimoh-ree

n. The desire to capture a fleeting experience. Strange how strong the instinct is: to see something incredible and reach for a camera. As if trying to prove it's real. That I was here.

We live our lives in moments: those rare experiences we carry with us. But even in the moment, you feel it start to fade. So you try to convert it into something lasting.

A photo can feel more real than its subject. It lets you build a version of the world that you can take with you. A world flattened and simple, that fits in the frame. Brighter and more colorful, with everything under control.

You can travel the globe and still find yourself behind a camera, waiting for the world to hold still. With every click, you're pressing Pause. A part of you knows you can't take it with you. But that doesn't stop you. Take one last look, one more shot—so years from now you can flip back and try to relive it. But maybe even then: Ah well. I guess you had to be there.