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Trueholding

n. The act of trying to keep an amazing discovery to yourself, fighting the urge to shout about it from the rooftops because you're afraid that it'll end up being diluted and distorted, and will no longer have been created just for you.

Etymology

In the Tolkien legendarium, Trahald is the true name of Sméagol (Gollum), a creature who spent centuries hiding in dark wet caves, enthralled in jealous worship of his precious enchanted ring.

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